Pete Lock

Media professional living in the land down under, currently working in sports media and marketing. I am passionate about sports media and also enjoy venturing into the world of business, technology, travel and poetry.

How Cricket Australia plans to be the number one digital resource for the Ashes

For cricket fans in Australia and England, the Ashes is as big as it gets. Sporting summers in Australia have long been dominated by international cricket, and in recent years, the enterprising Big Bash League, however an Ashes season takes interest in the sport to different levels. A new chapter of cricket’s oldest rivalry will be written during the coming Australian summer when the series kicks off in Brisbane in November. On the field, Australia are being touted as short-priced favourites t

Virtual Worlds in Australian Sport

Guest article: Pete Lock is an Australian based digital marketer and freelance sports writer. He can be followed on twitter at @pete_locky. The brave new world of virtual and augmented reality is upon us. No longer a pipe dream of years gone by, AR and VR is at our fingertips, and sport is an industry that is seeing some of the biggest uptake. The Australian sporting landscape in particular has seen a six-month explosion of virtual and augmented activations hitting the scene, moving beyond Fac

Alex Doolan Signs For The Brisbane Heat

The Brisbane Heat continue to add interstate flavour to their squad for this season’s KFC T20 Big Bash League, with Tasmanian batsman Alex Doolan joining the club on a one-year deal. Former Test batsman Doolan comes to the Heat from the Melbourne Renegades and joins Andrew Fekete, Luke Feldman, Samuel Badree and Brendon McCullum as fresh faces in a new-look Brisbane squad for BBL|05. The 29-year-old right-hander will look to cement a place in the Heat’s top order where he’ll help make up an al

Media app meets Tony Abbott at SWBNE15

Aspiring and current entrepreneurs alike connected in Brisbane July 10-12th for the Queensland capital’s latest (and largest ever) leg of Startup Weekend. Pete Lock speaks on his experiences founding media app and Best Validation winner iWrite, and pitching his idea to Prime Minister Tony Abbott. As promised, #SWBNE15 proved to be 54 hours of no talk, all action. Coders, designers and marketers pitched, hacked and hustled from Friday to Sunday night, spreading the word of technology and startup

Holly Ferling Joins Brisbane Heat For WBBL

Just as Kingaroy product and proud Queenslander Matthew Hayden was the first signing of the Brisbane Heat for the launch of the KFC T20 Big Bash League in 2011, South Burnett fast bowler Holly Ferling will usher in a new era for women’s cricket in Queensland this summer Sat, Dec 5 morning game vs Melbourne Stars - Junction Oval, Melbourne. Sat, Dec 5 afternoon game vs Melbourne Stars - Junction Oval, Melbourne. Friday, Dec 11 vs Perth Scorchers - WA. Sat, Dec 12 vs Sydney Sixers - W

Nick Buchanan Says Hello To A New Way Forward

Breaking the mould is never easy for an athlete to do, but for recently re-signed Brisbane Heat fast bowler Nick Buchanan, there has been no other option. With a well-documented history of long-term injuries, he knew changes would need to be made in his life if he was ever going to fulfil his potential as a cricketer. The one change, and easily most significant that he has made in recent times has been giving up drinking alcohol. “Initially I got to a point a couple of years ago where I was h

Khawaja on the Comeback Trail

To say season 2014-15 has been a trying one for Usman Khawaja would be an understatement. The stylish batsman’s quest to capitalise on his endless potential hit a significant roadblock in December after a torn anterior cruciate ligament cruelly ruled him out for the remainder of the summer on the eve of the KFC T20 Big Bash League. It was Khawaja’s second major injury of the season, and by far the most serious he has suffered in his seven-year first-class career. Things started relatively smo